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Public Relations
"I want to send out a press release at least twice a month"
In order to get press coverage, you need to have something to say to an audience. Once a press release is received in the inbox of a magazine or newspaper, it is judged with the criteria: "Do our readers have any interest in reading about this?"
There is no point in overcommunicating things of no interest.
Lets change the concept a bit:
We do not work with a number of actions like pressreleases, meet the press or events. We work with results. We guarantee you a set number of pages of editorial content and in what type of magazines that we can deliver in a year. That way you are ensured your coverage.